Instagram is one of the fastest-growing social media platforms and has over 1 billion active monthly users worldwide. Over the years, the platform has evolved significantly, and we can expect new trends to emerge in 2021. The following are some of the expected instagram trends 2021:

1. Reels are here to stay

Instagram’s newest feature, Reels, has been a hit with the younger audience, who are looking for short and fun content. It is expected that more brands, influencers, and users will incorporate Reels into their content strategy in 2021. Instagram has been pushing Reels by giving them more reach and suggesting them to users who have not yet discovered the feature.

2. Social Commerce

Instagram has been testing its e-commerce features for a while now, and it is expected that the Instagram marketplace will become more prominent in 2021. Many businesses and influencers have already started to take advantage of this feature, enabling users to buy products without leaving the app.

3. New formats for Stories

Instagram Stories have been around for a while now, and businesses and individuals have found creative ways to use this feature to promote their brand. In 2021 we can expect new formats such as quizzes, polls, and countdowns, to engage with followers.

4. Authenticity over Perfection

As Instagram has grown over the past few years, there has been an emphasis on beauty and perfectionism. However, with 2020 being the year of uncertainty and vulnerability, we can expect Instagram users to shift towards being more authentic and real. Users are looking for genuine connections that go beyond just the aesthetics.

In conclusion, Instagram 2021 is shaping up to be an exciting year full of new features and trends. The social networking platform has come a long way since its inception, and it continues to evolve. Whether it’s through Reels, Social Commerce, or new formats for Stories, Instagram is an ever-evolving platform that offers users a valuable space to connect with others and share their lives.