Instagram has become a vital tool for businesses, influencers and the general public to promote their brand, products or personal brand. Here are some highlights of Instagram in 2021:

Algorithms – Instagram has implemented several updates and changes to its algorithms this year, with the aim of improving user experience. Instagram now emphasizes on the total length of time a user spends on the app, and the app now prioritizes videos over shared photographs. Hence, video content is king, although images still hold relevance when done right.

Influencers – Influencer marketing continues to be a growing trend on Instagram, and businesses are now leveraging the creator economy on the platform. Brands are now partnering with social media influencers to build brand awareness and drive sales, and platforms like Instagram provide powerful metrics to measure the success of influencer marketing campaigns.

Reels – While Instagram Stories and IGTV reigned previously, 2021 has seen the rise of reels – Instagram’s newest feature. The feature allows users to create 15 to 30-second video clips that are easy to share across Instagram. It offers a unique opportunity to showcase creativity and is a suitable way to engage with followers.

Shopping – Instagram’s shopping feature has become ubiquitous in 2021, and it has fast become a convenient way to shop online. The feature allows businesses to showcase their products and services directly on their Instagram profile, and users can purchase products directly from the app.

In conclusion, Instagram continues to grow and evolve in 2021. The platform remains a game-changer for businesses and individuals, allowing them to engage with their audience and build their brand. Instagram’s many features and tools allow for endless creativity, and it is exciting to see the platform’s many possibilities in the years to come.